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RollingStones.com-Screenshot
13 May 2010

Why redesign Rollingstones.com?

Welcome to the new Rolling Stones website, we really hope that you like it.

Where to start? What have we tried to do? And what are we going to be doing over the next few months?

We haven’t tried to create an ‘Encyclopaedia of the Rolling Stones’ online here. There’s no point, what hasn’t been written about the Rolling Stones?

Largely the facts and the myths are all out there on websites such as Wikipedia, Discogs.com and across some of the great Rolling Stones fansites such as Time Is On Our Side, It’s Only Rock n’ Roll and Keno.

The new official site needs to offer you something different. We want to meet the needs of long time and hardcore fans as well as all those lucky enough to be beginning their Stones journey. This site needs to pull everything together and connect it all up and celebrate the music. It’s all about the music.

What does this mean? Well, firstly, we want to tell the story of the Stones in snapshots. Album by album, person by person, tour by tour. We wanted to create a site that’s easy to navigate and that connects everything together.

For new fans, this means you can come to the site and read about Exile On Main Street, see Exile related images, videos, products and people. Sure you can find things you didn’t know about Mick, Keith, Ronnie and Charlie but perhaps for the first time you can be introduced to the role of Jimmy Miller. You can read about him and discover those all important albums Beggars Banquet, Let It Bleed, Sticky Fingers and Goats Head Soup. From here you can discover more on Ian Stewart or Mick Taylor, view images of them, discover Nelcôte, etc etc etc.

For existing fans we’re going to be creating new original content for the site that you have never seen before. Interviews with the band, with key people from the 60s, 70s, 80s, 90s and 00s. We’ll shoot more photos of costumes and things from the archives, new interviews, exclusive previews, new footage, amazing collectibles and more.

How do we know this will happen? Well, the band have been involved in the design of this and are keen to make sure that fans get what they want through the site. We’ll have original interviews with both the band and other people from the Stones story. We’ll add images and create new galleries (see the shots from inside the archive? That’s reportedly the Hammond Organ that Stu played in the 70s with Nicky and isn’t it good to see the masters of Goats Head all nice and safe?

There is still so much to do. Lots more albums to add, key people to write about, more galleries to create, more on tours, lots more videos and facts to fine tune.

Have we got our facts right? We hope so! No doubt some will be contested and you’ll tell us what you think!

Good, bring it on. We want to provide a place to discuss the Stones, to engage with you the fans. To debate, listen, argue and update the site, fine tune, maybe even delete? We’re sure there’s (lots) of feedback, things you’d like to see.

Obviously, we haven’t entered all the albums, all the tours, all the people who’ve been part of this amazing story, that will happen over the next few months.

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